![]() ![]() In that context, Jackson’s choice of locale for his video made sense. ![]() “He displayed great concern for everything in the country, with poverty, with street children,” Sirena says. He’d been to the country twice before, once with the Jackson 5 in the ’70s and again in 1993, when he played two concerts in São Paulo to 100,000 people each night.Īt the time, the concert promoter Dodi Sirena recalls a “sensitive” artist who asked for an amusement park to be reserved for his use, then invited children from the poorest public schools. At the time, Brazilians, like people the world over, saw Jackson as an idol. When Jackson came to Brazil to shoot the video, directed by Spike Lee, Rio’s local government became concerned that the singer would show the world an unflattering picture of poverty. Jackson shot two videos for “They Don’t Care About Us,” the fourth single from “HIStory: Past, Present and Future, Book I”: one in a prison and another in Dona Marta and Salvador da Bahia, a colonial Brazilian city known for its Afro-Brazilian culture and music.
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